Students For Life’s mission is to spread awareness of the true and hard facts about abortion, and to encourage young adults into pro-life activism. 

Instagram is one of the best ways to reach younger audiences. To spread their message, Students For Life needed to present abortion statistics in an easy-to-read fashion that was on brand for them. 

I studied their website and social media sites taking note of their colors, fonts, and layout conventions. I picked common statistics that they cite, turned them into graphs and charts, then coated them with their design and branding style. I made social media posts that were bold, clean, and easy to understand. My primary goal was getting and keeping attention long enough for the message to be read in places like Instagram.  

In this animated version of one of the posts, I used symbolic imagery and subtle timing to give the information a greater emotional impact.

Instagram mock up was sourced from digital library.