Skills // brand design // website design// UI/UX design // 

Vigil for Life is a pro-life sidewalk prayer activist group in the Madison area. Their goal is to activate people to pray all day, every day, for the end of abortion, in front of the planned parenthood on Owen rd. Their website is the primary way they organize the local community. There people can sign-up using an interactive calendar. On the calendar volunteers can see what days and hours already have vigil-goers, and sign up for the times that need more people .  

The old site’s design was lacking. It was disorganized, redundant, and boring. The navigattion was unintuitive, and didn’t clearly direct people to signing up for vigil times. 

My two main goals was to improve the navigation, and the aesthetics of the website. For the former i used  type hierarchy and color blocks to make the site layout easy to understand. Ease of use was especially important I created a dynamic and inspiring style to Captivate and motivate the younger pro life generation.