Joy Wichgers

Klarbrunn Ad Series

Art Direction // Poster Design // Photo Editing

Klarbrunn has a variety of fun carbonated water flavors. These series ads show off their product in a fun, and unique way. 

I worked with two photographers. Directing them, we photographed cans in various states of being crushed. During the photo shoot I showed them the style of photography I was looking for. 

The driving inspiration was from Andy Warhol; pop art. The Klarbrunn product is so good it should be considered art. I heavily edited the photos, flattening the forms into a simple duo tone. I then arranged them into four quadrants. To better tie into the cans concept, they were crushed sequentially. To ground the concept, I put the posters in a museum style frame.

Thank you Rebecca Vogt and Morganne Lovick for your photography skills. It was a joy working with you two.