ASPCA is an organization that helps get dogs and cats adopted into loving homes. 

They needed a booklet that promotes their mission and to help those who are looking to adopt prepare for a pet. The booklet needed to be informative, engaging, and fit with their pet-friendly brand. 

I used the copy as a basis for organizing the book, fitting 1-2 paragraphs on each page. If the section mentioned a type of dog or cat, I paired an image of that animal to the text to make it more relevant. As a fun subversion of the usual peppy pet content, I made the booklet fancy, highlighting the inner beauty of our furry friends, and making this edition of the ASPCA booklet unique.

All mock ups are sourced from digital libraries.